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Autodesk To Acquire Softimage 
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Posted On:  Oct 23 2008 @ 02:10 PM   By:  admin   In Section:  Tech Companies

Autodesk Signs Agreement with Avid Technology to Acquire Softimage Acquisition to Accelerate Autodesk's Games Strategy; Complements Digital Entertainment and Visual Communications Offering; Lets Artists Choose their Passion

SAN RAFAEL, Calif., Oct. 23, 2008 - Autodesk, Inc. (NASDAQ: ADSK) and Avid Technology, Inc. (NASDAQ: AVID), announced that they have signed a definitive agreement for Autodesk to acquire substantially all of the assets of Avid's Softimage business unit for approximately $35 million.

Interview with Marc Stevens and Marc Petit
See the interview with Marc Stevens, General Manager of Softimage and Vice-President at Avid Technology, and Marc Petit, Senior Vice-President, Autodesk Media & Entertainment

Softimage was founded in 1986 by Daniel Langlois and is headquartered in Montreal, Canada. Softimage develops 3D technology for the film, television and games markets. Its flagship product is SOFTIMAGE|XSI, an extensible 3D animation software solution used by leading media and entertainment companies, including Digital Domain, Ubisoft, SEGA Corporation, CAPCOM, Animal Logic and The Mill. Autodesk Media & Entertainment provides animation, visual effects, editing/finishing and color grading solutions for the 3D market, including entertainment and design industries.

"Softimage has been developing state-of-the-art 3D technology for more than 20 years, and its products are recognized as best-of-breed in the entertainment industry," said Marc Petit, senior vice president, Autodesk Media & Entertainment. "Upon the completion of this acquisition we will be adding Softimage technology and products to our portfolio, and welcoming one of the most talented teams in the industry to Autodesk Media & Entertainment. Both will help us accelerate the work of our Games Technology Group, as we build the next-generation of real-time, interactive 3D authoring tools for games, film and television."

Gary Greenfield, CEO and chairman of Avid Technology, added: "We are excited about what this transaction means for customers of Softimage. The Softimage 3D product line has performed well in the video games market, a sector where Autodesk has a track record of success. Autodesk will provide a great home for the business."

Softimage Product Integration
Upon completion of the acquisition, Autodesk intends to continue developing and selling Softimage's core product line, while integrating certain Softimage technology into future versions of Autodesk solutions and
products. Autodesk plans to acquire and continue developing the following Softimage products:

  • SOFTIMAGE|XSI: Including XSI Essentials, XSI Advanced, XSI Academic, XSI Mod Tool and the XSI software development kit. XSI is production-proven 3D animation software for games, film and television. It offers a complete 3D modeling, animation, rendering and development environment for visual effects and custom tools.
  • SOFTIMAGE|Face Robot: A complete software solution for easily rigging and animating 3D faces. Face Robot enables studios to create life-like facial animation at incredible speeds.
  • SOFTIMAGE|Cat: This advanced character animation system is a plug-in for Autodesk 3ds Max software. It is intended to be integrated into the 3ds Max product line.
  • SOFTIMAGE|Crosswalk: This interoperability solution is intended to be integrated with Autodesk's own interoperability technology.

Petit commented: "As we have demonstrated since the acquisition of Alias in 2006, we're committed to giving our customers choice when it comes to their 3D tools. We plan to maintain and grow the Softimage product line, and through Autodesk FBX provide better interoperability between Softimage products, 3ds Max and Autodesk Maya. FBX also provides interoperability between Softimage products and our specialized applications such as Autodesk Mudbox, Autodesk MotionBuilder, Autodesk ImageModeler and Autodesk Stitcher, as well as numerous third-party applications."

Petit concluded: "At Autodesk, we care deeply about 3D technology; we know users invest a lot of time and energy into mastering their favorite 3D product. To all 3D artists out there, I want to tell you that we understand your passion for the creative tools you use daily, and that with Autodesk, you can choose your passion."

For further information please visit www.autodesk.com/softimage.

Safe Harbor Statement
This press release contains forward-looking statements that involve risks and uncertainties, including statements regarding product offerings and the performance of its business. Factors that could cause actual results to differ materially include the following: difficulties encountered in closing and integrating Softimage's business; whether certain market segments grow as anticipated; the competitive environment in the software industry and competitive responses to the acquisition; and whether the companies can successfully develop new products or modify existing products and the degree to which these gain market acceptance.

Further information on potential factors that could affect the financial results of Autodesk are included in the company's annual report on Form 10-K for the year ended January 31, 2008, and Form 10-Q for the quarter
ended July 31, 2008, which are on file with the Securities and Exchange Commission.

About Softimage
Softimage is a part of Avid Technology, Inc., and develops leading-edge 3D technology used in customer-centric solutions that enable professionals in the games, film and television industry to realize their creative vision. Award-winning feature films, television productions and top-selling video games are made using Softimage software. Its flagship product, SOFTIMAGE|XSI, is an extensible 3D animation software solution built on the most modern architecture in the industry and is used by leading media and entertainment companies such as Digital Domain, Ubisoft, SEGA Corporation, CAPCOM, Animal Logic, and The Mill. Other solutions from Softimage include: SOFTIMAGE|FACE ROBOT, lifelike facial animation software; SOFTIMAGE|CAT, a complete character animation plug-in; and SOFTIMAGE Alienbrain, a digital
asset management solution for artists. www.softimage.com.

About Avid Technology
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer system for motion picture editing..

About Autodesk
Autodesk, Inc. is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are real.. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit www.autodesk.com. Autodesk, AutoCAD, FBX, ImageModeler, Maya, MotionBuilder, Mudbox, Stitcher and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

mahmoudazab writes:
    (10/23/08) Post id 3348


Wala Eshiiiii !!!!
Whattttt!!!!! OMG!!
ok, What about adobe, Autodesk? add adobe to ur profile too,..
Pleeeeeeeeeeeeeeeeease,...


sentry65 writes:
    (10/23/08) Post id 3349


wow

i suppose it's good news for maya/3dsmax users...but probably bad news for xsi users

Autodesk is probably looking down the road 10-20 years and thinking 3d technology is going to get harder and more complex to develop, so they should stock up on brainpower now rather than later.

My guess is autodesk is buying up all the key 3d players and pulling out the best people to work on a new next gen 3d app while leaving the lower end programmers to work on updates for the next few years. They know people will probably end up buying those anyway, so they won't really be losing money. And in the meanwhile, they work on their superweapon.

I could be wrong. Maybe they just want control of the industry so they can prevent XSI or whatever from taking over.


We'd all be in denial though if we thought Maya or Max or even XSI would go on forever getting update after update. Sooner or later, you need to just start over from scratch with a modern foundation. It doesn't make sense for Autodesk to have each product line each go through that process when it can just be done one time using the lead programmers from each program to create a superior product


Cyclic writes:
    (10/23/08) Post id 3351


Welcome to socialism.


pikey writes:
    (10/23/08) Post id 3352


Look at the bright side.
in a few years all that trouble with "wich software should i buy/learn" will be a thing of the past.
autodesk will unveil maxsi.


geoffhecht writes:
    (10/23/08) Post id 3353


I'd disagree with sentry65. If you look at the history of Autodesk's acquisitions, they have never discontinued a product line. They will continue to develop XSI, as they wouldn't risk alienating it's user base. Maya and Max, may get some of XSI's features, but I doubt all three will be developed into a super program. Seasoned users, wouldn't want to learn a completely new program anyways.

Maybe the only thing that comes out of this is Face Robot's list price of around $94,000 drops down a lot more in reason.


redman writes:
    (10/23/08) Post id 3355


The bad news is Autodesk will continue arm twisting the users. Competition between software companies is always good for the end user in terms of product development & pricing. Besides Autodesk always gets out superficial changes every six months in their software with every new version. Their products are more like DVD players which updates with insignificant changes.


Redman


sentry65 writes:
    (10/23/08) Post id 3356


geoffhecht said:
I'd disagree with sentry65. If you look at the history of Autodesk's acquisitions, they have never discontinued a product line. They will continue to develop XSI, as they wouldn't risk alienating it's user base. Maya and Max, may get some of XSI's features, but I doubt all three will be developed into a super program. Seasoned users, wouldn't want to learn a completely new program anyways.

Maybe the only thing that comes out of this is Face Robot's list price of around $94,000 drops down a lot more in reason.



well it's happened before. Softimage came out with XSI instead of just updating softimage|3D. Maya was the product of Power Animator and Dynamation.

How long has 3ds max been overdue for a rewrite?
Maya's getting a bit old these days too.
XSI has some good life left though.

No one wants to relearn software, but look at Modo. You can make an app have all sorts of interfaces and that only makes sense for a next gen app. IMO that's the point - if there's universal interface customization to work however you want, then none of us will ever have to start from scratch again and can just step into the new app.

Of course they'll continue to support the current software for a good long while.


Look at how much the field and technology has changed. Look how efficient and fast programs can be like mudbox. These days with 64 bit sofware, GPU acceleration and offloaded processing, multi-core chips, physic engines, and how capable direct X is - IMO 3d apps can really benefit for having their foundation being written with those things in mind from the very start.



Do you guys really think we'll all be using XSI 2018, Maya 2018, and 3ds Max 2018?

Are the smaller 3D apps still going to be around, still fully funded and making money?
No one thinks a lot of them will merge or get bought out over time?

I swear every single time there's a change in the industry, everyone says it'll be the end and ruin everything. I just don't see that happening. There's too much demand for 3d graphics everywhere for the industry to not still prosper


Xama9 writes:
    (10/24/08) Post id 3357


I do not know what to say no to this terrible news.
That dirt!!

Thanks Autodesk!!!!
To that compete if you can buy all.
And we users are the most affected.
Buy Now zBrush, Modo.....


Pharion writes:
    (10/24/08) Post id 3358


Thats a 50% min price hike for XSI in Europe then.
The only reason I was thinking about buying XSI was because it didn't belong to the IMOHO thieving Autodesk organisation.


3dhowhy writes:
    (10/24/08) Post id 3359


Dinosaur mating


rferl writes:
    (10/24/08) Post id 3360


Possibly it is a very very bad news for xsi users.


sentry65 writes:
    (10/24/08) Post id 3364


Do people really think pre-rendered non-interactive 2D pixel video or vector Flash are the most cutting edge options people will ever get for their final renders? Do people really think there won't be a realtime 3D graphics display format that emerges in the next 10 years?

IMO Autodesk is gearing up for the day when they start competing with game engines. Who here doesn't think in 10 years, you won't buy your "3d software" from Epic or ID Software? Their game engines already have creation, texturing, and animation tools built in and are getting better with each release taking advantage. All the current 3D apps are pretty much stuck with openGL's limitations.

Ironically, the most innovative creation tools to come out lately for 3D software are all realtime or near realtime physics based animation tools...

I don't think realtime rendering/effects will take over software rendering anytime soon, but as the technology leans more and more towards that trend it's just a matter of time before 3D software can no longer afford to be 6-7 years behind with realtime viewport display technology Like it's been for the past 10 or so years. It's going to need the latest graphics engines in order to ride the realtime wave.


IMO in the future cutting edge game engines will be the foundation of the content creation tools, not the other way around like it's always been.


stealth_kid writes:
    (10/24/08) Post id 3366


hmmm... i wonder why the text just above this post sounds like autodesk propaganda....


sentry65 writes:
    (10/24/08) Post id 3367


stealth_kid said:
hmmm... i wonder why the text just above this post sounds like autodesk propaganda....


no, it was me saying I think Autodesk and any 3D app that wants to survive will eventually have to address realtime gaming engines or risk losing marketshare. They need to start rethinking how they develop their software with the latest realtime technology in mind.

Those guys as well as gpu developers are the ones really doing the sweeping innovations right now, not the guys making a new polygon tool.


anuradha writes:
    (10/24/08) Post id 3368


Im thinking if Autodesk keeps taking all other popular products, Autodesk will become like Microsoft and keep a Monopoly? This might increase the prices of the software products.

But anyway it will make a good connection between all the products. But this time its only real time rendering... And i agree with sentry65, Autodesk might take all the key 3d apps and release a new single application package for everything in the future.



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