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Honored productions produced for Chartwells School Dining Services

SAN DIEGO, June 23, 2008 (BUSINESS WIRE) Blue Planet Studio, Inc., a digital media design

firm, to receive four prestigious 2008 Bronze Telly Awards for outstanding achievement. The Telly

Awards annually showcase the best work of the most respected advertising agencies, production

companies, television stations, cable operators and corporate video departments in the world. The

Telly Awards is a highly respected national and international competition and receives over 14,000

entries a year.

Each of the Blue Planet Studio productions that were honored was produced for Chartwells, a

division of Compass Group North America, which serves breakfast and lunch to over 2.5 million

school children each day. Chartwells is using the productions to directly communicate to children

in the grade range of K-12, the importance of nutrition and health through their newly launched

program; Eat. Learn. Live. This is their single-minded commitment to building strong bodies, sharp

minds, and establishing the basis for a long, healthier life.

Blue Planet Studio developed productions that give Chartwells the competitive edge and utilized

technology to reach our school communities, said Keith Cullinan, President of Chartwells School

Dining Services. To our knowledge no other foodservice management company has its own

animated representatives of wellness and education, both areas which are the foundation of

Chartwells.

Starting Right with Breakfast. This production featured high school students

demonstrating the importance of eating breakfast in order to engage ones metabolism.

The award category was TV1 Children.

Live. characters. Through the animation elementary school age children are taught the

importance of breakfast and how it affects ones physical and mental state throughout the

day. The award category was for TV27 Art Direction.

Learn. Live. characters who educate kids on food in different cultures and their nutritional

value. The award categories were TV1 Children and TV22 Use of Animation.

Our vision has always been to nourish the students we serve and to teach them valuable lessons

that will last a life time, said Audene Chung, RD, and Director of Marketing for Chartwells. Blue

Planet Studio took that vision and brought our school cafeteria campaigns to a new level with

animation and video. This demonstrates to our young customers that we are responsive to their

needs and interests; the end product was not only educational, but also fun and engaging.