Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on Fishing and Entrepreneur, the newest spots from Mass Mutual Financial Group. directed by Anonymous Contents Robert Logevall for agency Mullen in Boston.
Both commercials feature moody lighting and weather effects. The :30 Entrepreneur opens on a businessman inside a high-rise office building looking longingly at a photo of his daughter while peering out the window into the dark city. The scene transitions to a shot of the same man looking out the window in his sunlit home, watching his daughter leap into the backyard pool. A childs crayon scrawl on construction paper reads Daddys Office. The :30 Fishing opens on two fishermen enjoying a quiet, sunny afternoon. A peal of thunder rumbles and dark clouds encroach on the idyllic scene as the two men give each other anxious looks and speed their motorboat back to the pier. The spot closes with a shot of a window being gently pelted with the first drops of rain. Both spots close with the voiceover, What is the sign of a good decision? and end with the Mass Mutual logo and tag.
Brickyard VFX performed extensive compositing for the spots, creating day for night looks in Entrepreneur and adding storm clouds and lightning effects to Fishing.
In addition to overall effects, for Entrepreneur, we added the element of a woman sitting at the edge of the pool with her legs dangling in the water. This was filmed matching lighting conditions with our RED camera. The element was acquired without the use of water, we added photo-real water displacement and color correction, explained Brian Drewes, executive producer, Brickyard VFX.
About Brickyard VFX
Bicoastal Brickyard VFX has been delivering top quality visual effects and CG for commercials since 1999. Brickyards sought after artists are equally comfortable supervising shots on-set as they are at bringing imaginative effects sequences to life inside the studio. The Brickyard ethos comes through in the inspired, comfortable and technologically state-of-the-art spaces that make the company a first stop destination for visual effects in both historic downtown Boston and sunny Santa Monica. Brickyards talented VFX and CG teams have completed projects for such brands as Fidelity, Target, Sprint, Pontiac, Hummer, Budweiser, Visa, Comcast, Adidas, Volkswagen, Honda, ESPN, Orbitz, Bank of America and many other. For more information, call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit www.brickyardvfx.com.
CREDITS
MassMutual Financial Group "Fishing :30
MassMutual Financial Group "Entrepreneur :30
AGENCY:
Account Supervisor: Amanda Chandler
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Creative Director: John Wolfarth
Copywriter: Karen Schwartz Alpert
Art Director: Jim OBrien
Executive Producer: Zeke Bowman
PRODUCTION
Production Company: Anonymous Content
Director: Rober Logevall
Executive Producer: Jeff Baron
Line Producer: Nadine Brown
EDITORIAL COMPANY
Editorial Company: Bug Edit
Editor: Andre Betz
Producer: Joy Copeland
POST PRODUCTION
VFX Company: Brickyard VFX
VFX Compositing Artist: Jimi Simmons
VFX Compositing Artist: Geoff McAuliffe
VFX Executive Producer/Producer: Brian Drewes
AUDIO
Audio Mix/Engineering: Soundtrack Boston
MUSIC: Fishing
Music Company: Stimmung
Music Composer: Jason Johnson
Executive Producer: Kelly Fuller
Producer: Jack Catlin
MUSIC: Entrepreneur
Music Title: Catch the Wind
Music Artist: Donovan
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